#61 - The Science of Happier Spending: Behavioral Finance Insights with Brendan Frazier

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What if money could buy happiness, but only if you knew how to spend it?

In this episode, I sit down with Brendan Frazier, Chief Behavioral Officer at RFG Advisory, to uncover five practical, research-backed ways to feel more joy and purpose in your retirement spending. We talk about how aligning spending with values can remove guilt and increase fulfillment, especially for women navigating major life transitions like divorce or widowhood.

Tune in to hear:

Why spending on experiences creates lasting happiness over buying material things
How to “buy time” and use money to focus on what matters most
The psychological benefits of delayed gratification
Why generosity lights up the brain’s reward center more than self-spending
The key difference between spending more and spending better
And more!